Britain''s advertising watchdog has ruled Royal Dutch Shell''s <RDSa.L> ad campaign on petrol pumps promising customers they can "drive carbon neutral" is acceptable, following complaints.
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Two years after filing a complaint with the Competition Bureau alleging Shell''s “Drive carbon neutral” advertising misled the public, Greenpeace Canada is today claiming victory for the oil
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This latest ruling is reminiscent of a 2020 ASA ruling against Shell
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The association was upset that Shell was advertising CO2-neutral driving based on its fossil fuels. With a surcharge of 1.1 cents per liter, greenhouse gas emissions could be neutralized because Shell
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This latest ruling is reminiscent of a 2020 ASA ruling against Shell for a radio ad, where it used the claim “ Drive carbon-neutral by filling up and using Shell Go+ today.
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The Netherlands'' advertising watchdog has urged Royal Dutch Shell to stop running a campaign promoting fuel purchases as ''carbon neutral'', providing that customers purchase offsets.
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For customers who fill up via the Shell Go+ programme and have opted in to Drive Carbon Neutral through the Shell App, Shell will pay to offset the carbon emissions from that fuel, until March 2022,
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Shell claims customers can opt to ''drive carbon neutral'' by offsetting their emissions, but a new investigation casts doubt on the climate benefit.
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A radio ad campaign promoting the Shell Go+ loyalty club has been pulled off air following a raft of complaints that it misleadingly implied motorists could drive “drive carbon-neutral” by filling
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Whether Shell''s climate neutrality claims based on CO2 offsetting in its "Drive CO2 neutral campaign" are misleading. The contested advertisement contained several statements by Shell in the campaign
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Untouched rainforest decorates the billboards of Shell''s ''Drive Carbon Neutral'' campaign, which promises customers that by paying to protect it they can offset emissions from the petrol they
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